Events
#13 — Emerging

Event Discovery & Management

The Events category has only ~17,900 apps and is experiencing a post-pandemic resurgence. Opportunities exist for hyper-local event discovery, niche event planning tools, and hybrid event management platforms.

70Score
Apps on Google Play
17,889
Global Downloads
~67M
Downloads / App
3,746
YoY Growth
Growing

Key Insight

The category benefits from high user intent — people searching for events are ready to take action and spend money.

5-Factor Evaluation

Search Velocity68/100

Post-pandemic event recovery

Competition80/100

Only ~17,900 apps; dominated by few players

User Intent85/100

Event searchers ready to act & spend

Monetization72/100

Ticket fees + organizer subscriptions

Retention62/100

Seasonal/event-driven usage patterns

Average Score73/100

Example App Ideas

1
Hyper-local event discovery beyond Eventbrite
2
Niche wedding planning & vendor management
3
Community festival & market organizer
4
Hybrid event platform (in-person + virtual)

Target Audience

Event-goers, event organizers, community leaders

Monetization Models

Subscription (Organizers)Ticket FeesPromoted Events

Tags

EventsLocalCommunityPlanning

Google Play Category

Events

Data sourced from 42matters, AppTweak, MobileAction, Itransition, Sensor Tower. Updated March 2026.